Internet Native Content
Retainer
Always-on creator partnership.
Built for the Surface + Windows team
The Retainer Breakdown
Separate engagement:
where a campaign starts
Insights & Strategy Report
$10,000
per report
- What's true online right now: cultural moments, audience signals, format mechanics
- Competitor read + creator landscape: where the gaps are
- Vetted creator examples, 5–10 names, with the why for each
- Concepts, rollout, projections, scorecard: a plan ready to film
Base
$15,000
per month
- Dedicated team allocation: time reserved for you
- Standing advisory seat: recurring working sessions, live direction
- Execution support while in flight: creative feedback, course corrections
- Live performance dashboards
- Monthly readout of campaign insights: what ran, what worked, why
Campaign Kickoff
$7,500
per campaign
- Brief development
- Creator discovery + slate
- Campaign plan: timeline, targets, posting sequence
- Tracker + dashboard setup
- Wrap report at campaign close
Creator Activation
$5,000
per creator
- Sourcing, outreach, negotiation, contracting, content review, payments
- Creative concepting to hit your objectives while staying internet-native
- Production management
- Full transparency on creator costs
Travel
$5,000
per day, all-in
- Airline, hotel, food (all travel costs included)
- Domestic travel only (international scoped per trip)
- Time on-site, on location
- Expected team of 1–2 (can adjust if more support is needed)
How it plays out
Example Campaign
A product launch: 5 creators, one on-location shoot, 2 days of travel.
Hero pieces + larger productions scoped separately.
Total cost
$57,500
Base
$15,000
per month
Campaign kickoff
$7,500
per campaign
5 creator activations
$25,000
5 × $5,000
Travel
$10,000
2 days on location
let's cook
/ vis·cer·al / · content you feel in your gut